Client project · Live
An e-commerce platform designed to make a large specialist product catalogue easier to discover, explore and purchase.
Client project · Live
Overview
Teeth Obsessed is a specialist e-commerce brand serving dental professionals with dental-themed products, accessories, gifts and lifestyle merchandise. The store contains a substantial catalogue distributed across specialist collections and product categories. The project required an e-commerce structure capable of supporting product discovery while keeping the experience approachable and commercially focused.
Challenge / context
A specialist store with a broad catalogue needs more than attractive product pages. Customers must be able to navigate many product types and collections without the experience becoming difficult or overwhelming. The challenge was to create a commerce structure that could support a growing catalogue while keeping browsing, product discovery and purchasing straightforward.
Approach
The store experience was organized around clear discovery and a scalable Shopify commerce structure.
What was built
A scalable e-commerce foundation for managing products, collections and customer purchasing.
Product categories and collections structured to help customers navigate a large specialist catalogue.
Search and navigation designed to help users move quickly between products and collections.
A shopping experience designed to remain usable across desktop, tablet and mobile.
Customer account, cart and purchasing functionality integrated into the overall store experience.
Featured collections and product-led content used to surface key areas of the catalogue.
Services / technologies
Visuals
Outcome
A scalable specialist commerce platform supporting a broad catalogue of dental products, collections and customer shopping journeys.
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Share the objective, what already exists, and where the current experience is creating friction.
