Brand identity · Design work
A memorable identity direction designed to feel confident, elegant, and practical across customer-facing beauty applications.
Brand identity · Design work
Overview
Lash Lover is a beauty brand centered on lash products and services. The identity work connects a distinctive lash symbol with a direct wordmark and a coordinated visual system for packaging, retail, social, and customer collateral.
Challenge / context
The brand needed a clear identity that could stand apart within the beauty category while remaining recognizable across small packaging, social profiles, storefront signage, and printed applications.
Approach
The system uses a bold lash symbol, black-led typography, and selective pink accents to balance confidence, beauty, and practical legibility.
What was built
A primary identity combining the lash mark, wordmark, and supporting tagline.
A coordinated black, pink, blush, and grey palette with defined type styles.
Product-box, shopping-bag, label, and storefront-sign applications.
Social profile, thank-you card, stationery, and promotional-banner presentations.
Services / technologies
Visuals
Outcome
A coordinated identity system prepared for packaging, storefront, social-media, promotional, and customer-facing applications.
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Discuss your project
Share the objective, what already exists, and where the current experience is creating friction.
