Brand identity · Design work
A hospitality identity direction designed to connect Chinese dining tradition with a clear, welcoming modern presentation.
Brand identity · Design work
Overview
China Harbor is a restaurant identity built around authentic Chinese cuisine and a welcoming dining experience. The system uses a harbor-junk illustration, direct typography, and a warm application palette across restaurant touchpoints.
Challenge / context
The identity needed to communicate cuisine, tradition, and hospitality clearly while remaining practical across storefront signage, menus, takeaway packaging, and delivery-facing applications.
Approach
The visual direction combines a recognizable red-sail harbor symbol with substantial wordmark typography and a warm brown, red, beige, and neutral palette.
What was built
Primary, monochrome, and reversed logo variations for flexible placement.
A warm brown, accent-red, beige, and neutral palette for hospitality applications.
Menu-board and takeaway-box presentations aligned to the core identity.
Exterior signage and restaurant-facing visual applications.
Services / technologies
Visuals
Outcome
A coordinated restaurant identity prepared for menus, packaging, storefront signage, and hospitality communication.
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Discuss your project
Share the objective, what already exists, and where the current experience is creating friction.
