Brand identity · Design work
A cohesive identity system connecting a circular community symbol, confident typography, and practical brand applications.
Brand identity · Design work
Overview
Pakistan Youth Community is a youth-driven organization focused on community development, leadership building, and empowering the next generation of Pakistan. The identity work brings those themes into one recognizable visual system.
Challenge / context
The organization needed an inclusive identity that could represent people coming together while remaining clear across organizational, campaign, stationery, and merchandise applications.
Approach
The identity was shaped around a circular community mark, a confident green palette, and a balanced serif and sans-serif typography system.
What was built
A primary wordmark and circular community symbol for consistent recognition.
A coordinated green palette with defined heading and body type directions.
Stationery, business-card, and correspondence applications.
Merchandise, badge, phone, signage, and banner presentations.
Services / technologies
Visuals
Outcome
A coordinated identity system prepared for organizational communication, campaigns, stationery, merchandise, and community-facing applications.
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Discuss your project
Share the objective, what already exists, and where the current experience is creating friction.
